• Essie-bikini-set

    Comfort. Confidence. Consciousness

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  • Ava-bikini-set

    Shela Collection

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  • Sophie-one-piece

    Are you ready for summer?

    Get Ready

Comfort. Confidence. Consciousness

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Shela Collection

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Are you ready for summer?

Get Ready

Our Why

I have always had a passion for swimwear, and I want women
of all ages and body sizes/shapes to feel comfortable and sexy.

I wanted to create swimsuits that are adjustable so that you can
tailor your bathing suit to fit your shape perfectly.

Best Sellers

Pieces under $50

On a budget this summer? Spice up your vacation bag with one of these pieces for under $50

Eco-friendly-swimwear

Shela Collection

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Imagine the feeling of our buttery-soft, lightweight, breathable and most importantly eco-friendly material on your skin.

Why we are eco-conscious

We are aware of the huge Carbon footprint that we humans leave behind. Therefore, as a brand, we try to be more conscious about what we consume and use, by creating a swimwear brand that is aligned with our eco-conscious values.

To reduce the business' Carbon footprint, we only use ECONYL® fiber which is 78% regenerated Nylon, 22% Elastane.

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